Since the latter part of the twentieth century, there has been a trend towards globalization in business. This involves firms deciding to enter foreign markets. Firms can choose between several possible modes of entry. This essay will describe three: turnkey projects, franchising and joint ventures, discussing the strengths and weaknesses of each.
Firstly, turnkey projects. These normally involve a firm going to another country and being contracted by a firm there to set up a plant. The contractor agrees to undertake every detail of the project for a foreign client. …
