The ancient Code of Hammurabi banned sales to or purchases from a minor without a contract and witnesses, making such an act punishable by death (Duhaime, 2003). Today's society rarely questions the ethics of advertising and selling to minors, and marketers are no longer considered thieves for their actions.
The federal government, the federal courts, and individual citizens have taken a growing interest in the ethics of marketing to minors in recent years. Marketers have a vested interest in the powerful under-18 market. …
