Over the past five decades, in order to take advantage of potential profits, companies have expanded abroad. Trading on an international scale provides these companies with a number of challenges relating to the complexities of different international markets. These differences can be very distinctive but it's sometimes smaller distinctions that can catch managers off guard. Managers must take into consideration such differing factors as the language, social/cultural, political, legal, economic, technological and many more that exist between the home and foreign countries.…
