Five Key Rules for Success in International Marketing

Finally, another key rule to succeed in an International Market is the Management of Political Risk. There are many steps to this, but there are some points that need to be addressed. First, Hire local people to work in the company because this gives the company a positive corporate image that they are providing work for the locals. Also, the use of complex technology in daily operations not only lets the employees learn something new and advanced, but if the company gets seized by the government, they won't know how to use or fix the machinery. In addition, I think it is imperative for a company to be socially responsible by having visible projects to the public. For example, AVON does an excellent job of this. They have Breast Cancer Research in the UK, AIDS awareness in Thailand, provide help for the elderly in Japan, and help mothers in need in Germany. These are all good causes and lets the public know that they are doing everything they can not only to sell their products and make them successful, but also make the world a better place to live in. I feel it is also important to use local materials to run the company because your presence will then enrich the people's lives in that economy.…