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Kinder Chocolate Marketing Strategy Analysis-
Kinder Chocolate Marketing Strategy Analysis
Nr. | Название главы | Стр. |
1. | Introduction | 3 |
2. | Kinder Chocolate Profile | 3 |
3. | Industry Analysis | 4 |
4.1.2. | Support Services | 5 |
4.1.3. | Package | 6 |
4.1.4. | Quality | 6 |
4.1.5. | Brand Name | 7 |
4.1.6. | Label | 7 |
4.1.7. | Product Features | 7 |
4.2. | International pricing strategies | 9 |
4.2.1. | Price competiveness | 9 |
4.2.2. | Price promotions | 9 |
4.2.3. | International | 9 |
4.3. | Distribution strategies | 10 |
4.4. | International promotion strategies | 11 |
4.4.1. | Sales promotions | 11 |
4.4.2. | Advertising | 11 |
4.4.3. | Public relation | 11 |
4.4 International promotion strategies
4.4.1 Sales promotions
Kinder Chocolate in Russia for sales promotions uses adversiment on TV and uses the most popular Russian social portal vk.com, promoting there new prices in different sales points.
Except media promotion, all supermarkets and malls in Russia have printed buqlets about new products, offers and sales. Kinder Chocolate is using this channels of promotion as well, providing information about sale on current product in current supermarket for current time period.
4.4.2 Advertising
Kinder Chocolate Turkey has several advertisement on TV channels. And also they conduct some cometition on the facebook page. One of them was related with Kinder Suprize. Under the “ what do you want to give your Kinder Suprize”motto, parents took a video of childrens’ answer. According to answer, children won a nice prize.
Kinder Chocolate Russia are buying a lot of promotion time in Russian TV channels. Everyday on Russian TV channel “РТР” Kinder chocolate have from 15 until 20 minutes of advisement time.
http://kinderchocolate.ru/
4.4.3 Public relation
Kinder and Ferrero promote sport activities. It says our products give energy to the children and it tries to attract attention healty life with sports. Ferrero organizes tournaments and activities and provides the necessary sports equipments to the institutions.
Kinder Chocolate in Russia have Social Charity label, because of promoting, organizing and taking part in different charity and donation projects for society. Main focus on charity for orphans, children of the adoptive and foster families in Russian regions, support for regional children's activities, like sport, education and art.
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Kinder Chocolate Marketing strategy analysis is a course work for the International Marketing course. In the work are compared two country Russia and Turkey marketing strategies of Kinder Chocolate products. Analysis consists of company profile and chocolate industry analysis; marketing strategies of Turkey and Russia - support services, package, quality, brand name, label and product features; international pricing strategies - price promotions, competitiveness; distribution strategies, promotion strategies and public relations. In the attached files is presentation where is briefly explained all main points of Kinder Chocolate Marketing strategies with examples.
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