Amazon Service Analysis

Findings and Conclusion
Amazon online marketplaces have gained an advantage over such competitors as eBay, Wish, AliExpress by continuously focusing on evolving and innovating across various services and products. Literature provides that selling platform has established a global presence, and it can be considered that service success lies in companies’ customer-centred strategy by emphasising the variety of user types that are attracted to the Amazon platform. On the other hand, the development of tools and support features such as data migration and vital metrics to its platform users has built collaboration and trust amongst sellers, buyers and platform itself. Amazon provides its clientele with simplified and descriptive support to organise their data. Where this highlights the flexibility, value and connectivity for its users, it also shows that information empowered IT-based solutions will continue to evolve. Automation will reduce direct client contact, which at the moment is necessary to run smooth service operations. Thus, the emphasis is placed on customer satisfaction and maintenance of ratings to grow sales across the platform the Amazon uses its brands to gain popularity where it encourages third-party sellers to buy comparison service on the website. Exposure alongside Amazon brand delivers a free marketing campaign as users can compare and give their feedback on various products. Amazon's marketplace service allows SME’s which do not have a massive marketing budget to battle giant corporations. Important to note is that Amazon welcomes all types of businesses regardless of size and popularity, as the company seemingly has uncovered a strategy that creates a more reliable brand with ‘equal opportunities to everyone’ type of stand.
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