Analyzing the Market of MP4 Player and Replying Consultation of Whether the Company (Toshiba - Assumption) Should Sell the MP4 Player

1. Terms of Reference
Ever-high-heated, unsocial MP4 multimedia player seems to be on the spotlight all of a sudden. Not only the global MP4 founder, French Archos beefs up promotion to its flagship AV400, and also other known digital vendors active in Chinese market like Samsung Electronics, MSI, Zarva Digital, and iRiver have successively released their own MP4 multimedia MP4 players. (http://www.ccidconsulting.com/search/channel/detail.asp?Content_id=1890) At present, MP4 player looks to be the star featuring most vogue and eye-catching elements.
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