Majestic Steakhouse Business Plan

Executive summary
Majestic Steakhouse - a steak buffet, differentiating from typical restaurant, will provide a unique combination of excellent food at value pricing with a fun and entertaining atmosphere. This North American business concept will be the answer to an increasing demand in the West Yorkshire market. The public wants value for everything that it purchases is not willing to accept anything that does not meet its expectations, and wants entertainment with its dining experience.
In today's highly competitive environment, it is becoming increasingly more difficult to differentiate one restaurant concept from another. Majestic Steakhouse does this by being the first and only buffet concept that features mesquite-grilled, first-class sirloin steaks, cooked on or displayed grill, for one medium price. We will be serving top quality, 21-day aged steaks that are hand-cut daily on the premises and seasoned to perfection. Our grill will be out in the open and loaded with steaks cooked to the proper degree of doneness that our guests request. …