Market Driven Leadership and Strategy

Market Driven Leadership and Strategy
Introduction
Toy's "R" Us, TRU, is one of the largest toy retailers in the United States of America, and it was started by Charles Lazarus.
This essay is divided up into three parts. The first part, analyses TRU's situation in 1993. The analysis starts at an external macro economic level and then moves into an internal micro level.
The second part will discuss TRU's objective to increase the volume and the way in which they should go about this.
In the third part we discuss how market orientated Charles Lazarus and TRU are.…