Promotion Strategy at Gillette

Promotion Strategy at Gillette
Founded in 1901, Gillette is a major player in several consumer product markets. Its Duracell, Oral-B, Braun and Gillette brands all lead their respective markets (Gillette, 2004a). This paper discusses the Gillette razor brands. It discusses why Gillette invests heavily in new product development and promotion and outlines the company's product and branding strategies.
In January 2004, Gillette launched its newest razor product, a redesign of the Mach3 product called the M3Power. The M3Power razor includes slightly redesigned blades and a new cartridge d…