Skippu Hopme Loan Marketing Plan

1.<Tab/>Executive Summary
Skippy Home Loans is a new company that provides high-level expertise in financial advice and an 'introducer' of home loans in the inner South West of Sydney. Skippy Home Loans is a branch of Ly Corporation, is capitalized by one single stockholder and one principal investor, Derek Ly. Derek Ly is a licensed broker and the sponsoring broker for this firm.
Opening in late 2002, it is relativity new in the market, it is competing with many companies that have been existing far longer than it has, but have stabilized itself into the market through its…