Understanding Organisations

Organisation in a mature market is likely to have objectives of moderate growth and the maintenance of its position within the market. McDonald's is an example of such an organisation. You could walk in to a McDonald's restaurant in London, Tokyo or Moscow and expect to see staff dressed in the same uniform serving the same food from within restaurants that look remarkably similar. There are no risks to be taken here and rarely a snap decision to be made and certainly not by the staff.
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