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A Comparison of Two Rival Companies. "Starbucks" and "Costa Coffee"
Nr. | Название главы | Стр. |
Introduction | 3 | |
1. | Starbucks | 4 |
1.1. | Company history | 4 |
1.2. | Company profiles | 4 |
1.3. | Products and services | 4 |
1.4. | Pricing | 5 |
1.5. | Advertising | 5 |
2. | Costa Coffee | 5 |
2.1. | Company history | 5 |
2.2. | Company Profiles | 6 |
2.3. | Product and services | 6 |
2.4. | Pricing | 6 |
2.5. | Advertising | 7 |
Conclusion | 8 | |
Literature and sources | 9 |
2.5. Advertising
• Compant has a „Costa foundation” community .It is a charity that improves the education for children in some of the poorest coffee-farming countries around the world, where children often have limited or no access to education. (Costa Foundation, 2019)
• Costa Coffee products have the Rainforest Alliance Certified seal ,that means that products are grown and harvested on farms and forests that follow sustainable practices.
• Costa Cofee has a recycled cups
• Interesting cups designs
• Also have a special Costa app that lets you order on the way, pay with your phone and find stores
• BOGOF- happy our, when you can buy one product and get one free
CONCLUSION
Of course, the most popular and bigger coffee shop is Starbucks. Unfortunately, Sturbucks also is more expensive than the Costa Coffee.
On the one hand, Starbucks is better than Costa Coffee because Starbucks has a lot of drinks. Even though Starbucks doesn’t have a lot of snacks, it is a place where people go for coffee, tea, and other drinks, not snacks.
On the other hand, Starbucks is a brand and that’s why people usually choose it reather than Costa Coffee.
For author, Starbucks has more interesting and attractive cup design than the Costa Coffee.
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One of the biggest and fastest growing industries today is the coffee industry. In the last ten years, the coffee industry has so much activity’s and changes, that changed consumer tastes and different branding strategies. Today we have a lot of coffee shops in the world, but ones of the biggest and popular are Starbucks and Costa Coffee. For author is very interesting to know which company is better and cheaper. The aim - Compare Starbucks and Costa Coffee companies. Tasks: • Understand which companies products people buy because of quality and which companies products have been conumed because of brand • Understand main company’s differences • Make a conclusion based on discovered facts
