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Party 'R' us - Marketing Plan
Nr. | Название главы | Стр. |
EXECUTIVE SUMMARY | 3 | |
CURRENT MARKETING SITUATION | 3 | |
SWOT ANALYSIS | 5 | |
1.1. | Strengths | 5 |
1.2. | Weaknesses | 5 |
1.3. | Opportunities | 5 |
1.4. | Threats | 5 |
OBJECTIVES AND ISSUES | 6 | |
AIM | 6 | |
MISSION | 6 | |
KEYS TO SUCCESS | 6 | |
MARKETING MIX | 7 | |
PRODUCT | 7 | |
PRICE | 7 | |
PLACE | 7 | |
PROMOTION | 8 | |
PEOPLE | 8 | |
PROCESSES | 8 | |
PHYSICAL EVIDENCE | 8 | |
TARGET MARKET | 9 | |
SCENARIOS | 9 | |
1. | Official business banquet | 9 |
2. | Wedding | 10 |
3. | New Year’s Party | 10 |
MARKETING STRATEGY | 10 | |
FINANCIAL PLAN | 11 | |
1.1. | SALES FORECAST | 11 |
1.2. | PROJECTED PROFIT AND LOSS | 12 |
1.3. | BREAK-EVEN ANALYSIS | 13 |
FINANCIAL OUTLOOK | 14 | |
ESTIMATED COSTS FOR EVENTS | 14 | |
1.1. | Event for individuals (50 people) ** | 14 |
1.2. | Events for organisations e.g. anniversaries, parties etc.*** (50 -100 persons*) | 14 |
1.3. | Team building events. These events are becoming more popular | 15 |
1.4. | Wedding (50 people) ** | 16 |
1.5. | New-Year’s party (50 people) ** | 16 |
7. | IMPLEMENTATION CONTROLS | 17 |
7.1 | TABLE – DURATION OF ACTIVITIES DURING NEXT 3 YEARS | 18 |
Sources | 18 |
Parties ‘Я‘ Us is a company devoted to our customers. Our company has already many scenarios for various parties; however we strive to provide our clients with a party of their dreams. The competitive advantage of our company is such that we can provide for any client from a gathering of old friends to a corporate banquet, conference or anything else any of our clients would require. Our slogan states: “You won’t have to do anything! All you have to do is party!” To make our business known we will employ various advertising tools, such as, leaflets, word-of-mouth, discounts for clients that come from our partners and also we will organise thematic parties in local bars and pubs, where we will display our advertisement boards. …
Marketinga plāns pasākumu organizēšanas firmai. Autori: Julia Matjuskina Laura Melne Liene Stubure Kristaps Rukis Rihards Graudins
- Marketing Plan Company "Simeks"
- Party 'R' us - Marketing Plan
- Specialized Footwear Shop
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Ты можешь добавить любую работу в список пожеланий. Круто!Marketing Plan Company "Simeks"
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