Advertising and Promotions
Market segmentation strategy
Coca-cola uses “multisegment" targeting strategy which means that the company has more than single, well- defined, market segment. It develops a marketing mix for each of the segments.
Coca Cola has more than 400 different products line, total of 3,500 product mix.
Market Segmentation Strategy
Coca Cola- the most popular in most countries in the world;
Diet Coke and Coke Zero-adults, between 30-50 who are health conscious;
Oasis- Juice made for the younger working adults, between the ages of 20-30;
Powerade- sport drink, targets athletes between 13-27;
Minute Maid- targets kids from 1-10 and adults who want their children to drink healthier drinks.
Coca-cola uses many methods of advertisement and the company spends a significant amount of money in order to be seen on billboards, magazines, television and on the internet.
Coca-cola sponsors many events around the world for different social and cultural backgrounds. Through sponsoring large events Coca-cola not only advertises its product but their name too, this is called institutional advertising. The advertisements will be in the languages spoken in those countries and that is one way of enhancing the targeted market.
Target market of red bull
The Athlete-a person who takes sport serious, therefore Red Bull is part of his/her diet and sport life;
The Worker- anyone who wants to get pushed up and would rather like to have a Red Bull than a coffee;
Red bull product line
Red Bull Energy Drink;
Red Bull Sugar Free;
Red Bull Energy Shot;
Red Bull Cola.
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