Comparing Advantages and Disadvantages of in-house PR Departments and Outside Consultancies

Consultancy (Genasi)
ADVANTAGES
Offers another view - second opinion
Considers areas that internal PR team can miss
Have specialist knowledge or expertise in certain areas
When to hire external consultant? (Genasi)
Organization cannot afford to hire specialist with such level of expertise on a full-time basis
When specialist and expensive equipment is needed
When there is recruitment freeze in organization, yet funding exists to hire external advisor on a temporary basis
When it takes considerable time to develop skill within the organization…